You’re enthusiastic about the mental health webinar you’ve been preparing for months. But have you thought about how you will market it? It is essential to encourage people to experience your expertise as a mental health expert, but it won’t happen on its own.
The importance of digital media in the field of mental health promotion cannot be emphasized enough. Use the online tools to promote your event and make sure that people get to hear about it.
To compliment all of your hard work in arranging the mental health webinar, here are eight tried-and-tested strategies to promote it and encourage more people to sign up.
Table of Contents
1. Create An Optimized Landing Page
You’ve got a website, an opt-in form, and some choice social media ads. But where do people end up when they click on these?
You’ll need a place for visitors to go to if they want to explore your mental health webinar, register for it, and possibly even pay for it online. So, start designing an optimized web page with all of the essentials before you begin promoting:
- Comprehensive data about what you’ll be talking about and how much they can learn (and how this will assist them in solving their problem)
- The date and hour of the webinar
- The speakers
- A registration form
- Online payment mechanism
After you’ve created a stunning landing page, double-check that the rest of the sales funnel makes sense. Once the sales funnel is set, you can start working on the promotion of your mental health webinar.
2. Announcement Bar
An announcement bar typically appears at the top of the website (but it can also be displayed at the bottom if you have a team of talented web developers) and spans the entire width of your browser.
You can include a phrase or text including a call-to-action and link to the webinar page you wish for your visitors to land on. It’s well worth the effort to discover the response of your visitors.
3. Exit-Intent Popup
Exit-intent is a bit more intrusive than the announcement bar, but it has also been shown to enhance lead generation. I wouldn’t recommend placing this on every webpage. However, your blog is a perfect place to try it out.
An exit-intent appears when users hover their cursor outside of a website page, such as a different tab or the X in their web browser tabs.
They will pause for a few moments and read about your service or product due to this action. You’re providing them with another opportunity to convert.
If you use this for advertising your webinar, make sure it appears on related pages or articles where it makes perfect sense for a user to take the next step in their journey.
To avoid message duplication and potential frustration, keep it hidden from users who have already signed up for your webinar.
4. Email Signature
This one is a breeze. Include a link to the webinar landing page in your email signature!
If you or your team contacts many individuals (particularly prospects) daily, this is a wonderful method to get the word out about the webinar to those who aren’t in your usual database.
5. Teaser Videos
Promotion does not have to be limited to the written text. Make a 1–2-minute video describing your webinar and the themes you plan to discuss. Try to get others to contribute if you have numerous presenters.
Post your video to YouTube, Facebook, Instagram, and any other social media platform to promote it once you’re finished. You can also post this video on your mental health webinar’s landing page.
6. Social Media
Although social media may appear to be the logical best choice for any kind of promotion, it is frequently overlooked. If you have a large following, posting short, sweet pieces while interlinking them to your webinar’s landing page could help you gain much traction.
Try publishing on your own company’s page and relevant group pages if you’re using LinkedIn.
On the other hand, paid social ads are a terrific way to increase exposure if you aren’t quite there yet. Paid services available on LinkedIn, Facebook, and Twitter are best to perform your research and figure out where your personas spend the most time.
PosterMyWall can help you design mental health posters that you can post on your social media to attract the attention you need.
7. Paid Social Ads
Paid social media advertisements are another strategy that you can use to promote your mental health webinars with amazing success.
Both Facebook and LinkedIn now have sophisticated ad platforms with detailed targeting capabilities to enable you to reach new people or retarget previous visitors who seemed interested in the topic.
8. Write A Blog
Why not produce a promotional blog entry dedicated solely to advertising your webinar?
And don’t forget to add CTAs to entice readers to click through and register for your webinar. Ensure that you include all of the basics and reasons people should attend your webinar, just like you did on the landing page.
Then, to boost the number of people, you can reach, post your blog, market it on social media, and send it to all of your blog subscribers!
To promote the blog on social media, you can create and post a poster for your mental health webinar with the link of your blog in the caption. Similarly, you can make a poster about the blog using a poster maker and send it in an email to all your blog subscribers.
Wrapping Up
No matter how useful you believe your webinar to be, it cannot be the success you want it to be without promotion. So, in the middle of planning and launching your webinar, do not forget to work on its promotion.
Make sure you prepare your landing page where people can register and start working on its promotion 1-2 weeks earlier. You must also record the webinar for its promotion later and collect the attendee’s feedback as testimonials.